The market Kids & Teens Group develop its work in four fields specialized in age segments that go of the 2 to the 16 years.       This company counts with more than ten years of experience in connecting with this public in its habitual scopes, like the school, the commercial family, centers and the street. Kids & Teens Group are an agency that have children and adolescents who conform their tables of creativity and valuation of ideas and projects; for the development of the services of consultant's office, promotion, strategy and investigation.

The Spanish agency in communication and infantile marketing and adolescent Kids & Teens Group decided to invest in Central America to give to services to the companies and institutions interested in “connecting itself” with youngest, a segment of emergent market in the region.

At a first moment the company will locate its seat in City of Panama, Panama, but its objective one happens more through the establishment of seven local offices, by all Latin America in a maximum term of ten years, including possibly to Nicaragua.

Kids & Teens Group try to give service to all those organizations interested in approaching the children and innovating adolescents through strategies and campaigns, according to its executives.

Laura Meadows, director of Communications of Kids & Teens Group, indicated to the PRESS via electronic mail, that the infantile market is a very important segment. “For us it is an interesting and potential segment that implies, not a market, but three: one of influence, one of own cost and another one of future”, explained.

Meadows showed that it more and more increases the power economic of the boy, when they talk about annual expenses of pocket. “More and more the studies indicate the prescriptor power of the boy”, explained.

It maintained that them to communicate with children it implies to work with a segment that demands a continuous renovation and specialization.

NICARAGUA IN MIRA

Meadows informed that the company offers management of sponsorships, organization of events, promotional campaigns, social marketing, strategies, design of scripts, production of spots, design and execution of actions in the school, development of didactic contents or implementation of infantile clubs.

In order to equip with a greater efficiency these services and to guarantee the correct communication of the client with its public, Kids & Teens Group count on equipment of advising integrated by children and adolescents.

It indicated that the reasons that take them to settle in Panama base on a series of later contacts to several conferences distributed in this country by the director of the company, Miguel González Durán, pioneer in Infantile Marketing in Spain.

“After those conferences we gained several potential clients who proposed to us to install (Panama there to us), and we accepted it, in addition, we have taken into account that Panama, like Nicaragua and the rest of Central America, conform an emergent market. That is to say, which these countries have become a commercial platform that allows us to initiate of the hand of great companies the business of Infantile Marketing”, explained.

Meadows indicated that Nicaragua is a market that interests much to them and are sure that would allow to develop the Infantile and Adolescent Marketing them of a very interesting way.

“But before to arrive at this country we want to offer either to organize seminary specific in Marketing Infantile and Adolescent for professionals of company and industry, since we did in Panama, and with that we are safe we will give the impulse necessary to establish to us”, explained. Meadows to the consulted being.